QR Codes for Marketing Teams
Print that you can measure, and change after it has gone out.
The hard part of print has always been that it is final and invisible. You commit to a destination, send it to press, and then find out nothing about what happened.
Print stops being a one way street
A dynamic code separates the printed square from where it goes. The artwork is fixed, the destination is not.
That means a campaign can be repointed mid flight, and last quarter's posters can be reused for this quarter's landing page.
- Change destination without reprinting
- Reuse existing print for a new campaign
- Kill a campaign by deactivating the code
- Schedule a switch for a launch date
- Cap a campaign with a scan limit
Attribution that print never used to have
Give each placement its own code. Poster sites, magazine spreads, packaging inserts, event stands. The scan counts tell you which ones performed.
You also get when scans happened, roughly where, and what device was used, which is enough to see the shape of a campaign day by day.
Time the switch instead of staying up for it
You can set a code to serve one page during a teaser period and swap to the real page on launch day, on its own, at the hour you choose.
Time and day rules also cover things like a weekend only offer that reverts on Monday morning.
Keep a campaign consistent
Page styling is set at account level, so every landing page in a campaign shares the same colours without anyone rebuilding it each time. Change the theme once and every page using it follows.
Each printed code still keeps its own design, so the artwork can differ where it needs to.
Roll a working setup out across a set
Once one code is scheduled the way you want, you can copy that setup across other codes of the same kind. Useful when the same rules apply to fifty locations.
Related reading: What QR scan analytics actually tell you (and what they don't)